What is the ss_cvt cookie?
ss_cvt is an HTTP cookie set by Squarespace, the website building and hosting platform. It appears automatically on any site built with Squarespace, regardless of the theme or content chosen by the site owner.
The cookie is placed by Squarespace's own internal scripts (not by an external third-party service such as Google Analytics) when a visitor loads a page, as part of the platform's built-in analytics system.
What data it stores
ss_cvt stores an identifier used to recognize a short-term visit or session on the site. Squarespace does not publish details about the exact value format, and it should not be manually interpreted or modified.
Data collected through this cookie is sent to Squarespace's infrastructure and may be used for aggregated traffic statistics, visible to the site owner in the administration panel.
What it is used for
The cookie's main purpose is statistical: it helps Squarespace distinguish visits and sessions on the site, in order to calculate metrics such as visitor counts, page views, or near real-time behavior.
For the site owner, this data is usually reflected in the analytics section of the Squarespace account, giving insight into traffic without needing to install an external tool.
Does it require consent?
Under CookieFix's classification, ss_cvt falls into the statistics category. Since it is used for analytics rather than for the strictly necessary technical operation of the site, it requires the visitor's prior consent under the ePrivacy Directive (2002/58/EC) as transposed in Romania by Law 506/2004, and under GDPR principles.
- The site owner must list this cookie in the cookie policy.
- The cookie should not be set before consent for the statistics category is obtained.
- If consent is refused, the script generating it must be blocked automatically.
How to block or delete ss_cvt
A visitor can delete or block ss_cvt from browser settings (Chrome, Firefox, Edge, Safari), in the section dedicated to site cookies and data. They can also decline the „statistics” category directly from the consent banner, if the site has one in place.
For site administrators, a CMP such as CookieFix can automatically block statistics-category scripts, including those setting ss_cvt, until the visitor gives explicit consent.
Frequently asked questions
No, ss_cvt is an analytics cookie used to identify a short browsing session and does not store sensitive data such as passwords or financial information.
Its typical duration is around 30 minutes, designed to cover a single short browsing session.
Yes, since it is classified as a statistics cookie, it requires the visitor's prior consent under ePrivacy legislation and GDPR, as it is not strictly necessary for the site to function.
It is set automatically by Squarespace's infrastructure on any site built on that platform, not directly by the site owner or by a separate third-party service.