What is the ss_cpvisit cookie?
ss_cpvisit is an HTTP cookie automatically set by Squarespace, the website and online store builder, on any site running on its infrastructure. The „ss” prefix indicates the Squarespace origin, while „cpvisit” points to visit or session tracking.
The cookie appears on the first page load, as soon as a visitor accesses a Squarespace-powered site, being part of the platform's internal set of cookies used to analyze on-site user behavior.
What data it stores
The cookie typically stores an identifier or a timestamp related to the user's current visit to the site. The exact value format is not publicly documented by Squarespace and may vary; as far as is known, it does not contain direct identifiers such as name or email address.
The collected data is sent to Squarespace's internal analytics systems, used to generate traffic statistics for administrators of sites built on the platform.
What it is used for
The main purpose of ss_cpvisit is to help Squarespace distinguish between visits and user sessions on a site, contributing to statistics such as visitor counts, page views, or browsing behavior.
For the site administrator, this data can feed the analytics reports available in the Squarespace panel, providing insight into content performance and traffic, without being directly related to advertising.
Does it require consent?
ss_cpvisit is classified by CookieFix as a statistics (analytics) cookie. Under the GDPR (Regulation 2016/679) and Romania's Law 506/2004 (transposing the ePrivacy Directive), analytics cookies are not strictly necessary for the site to function, so they require the visitor's prior, informed consent before being set.
- The site administrator must describe this cookie in the cookie policy.
- The cookie should be included in the „statistics” category in the consent banner.
- The script that sets it must be blocked until the visitor gives explicit consent.
How to block or delete ss_cpvisit
A visitor can manually delete or block ss_cpvisit from browser settings (Chrome, Firefox, Safari, Edge), in the per-site cookie management section, or use private browsing mode to avoid it being saved.
For administrators of Squarespace sites, blocking this cookie until consent is obtained requires a dedicated CMP tool, since it is generated by the platform itself rather than an external script under the site owner's direct control. CookieFix, as a consent platform, can automatically stop statistics scripts, including Squarespace's, until the visitor gives consent.
Frequently asked questions
It is a cookie set by Squarespace on sites built with this platform, used to track user visits for internal statistics purposes.
Its typical duration is around 2 years from when it is set, after which it expires automatically from the browser.
As far as publicly known, it does not contain direct identifying data, but since it is used for traffic analysis, it falls under GDPR/ePrivacy consent requirements.
Yes, as a statistics cookie, it requires the visitor's prior consent under Romanian law and the GDPR.