What is the ss_cvr cookie?
ss_cvr is an HTTP cookie set by Squarespace, the platform used to build and host websites. The name likely relates to "conversion," pointing to its role in tracking visitor behavior and actions taken on the site.
The cookie appears automatically on any Squarespace-built site as soon as a visitor loads a page, as part of the platform's internal cookie set used for statistics and site performance monitoring.
What data it stores
ss_cvr most likely stores an identifier or technical marker linked to the visitor's session and any conversion-related actions (for example, submitting a form or completing a purchase). The exact value format is not publicly documented by Squarespace.
The collected data is sent to Squarespace's infrastructure, which uses it to generate aggregated statistics about traffic and user behavior across sites hosted on the platform.
What it is used for
For Squarespace, ss_cvr helps measure the effectiveness of sites built on the platform, providing insight into how visitors interact with pages and whether they complete desired actions (conversions).
For the site owner, this data can feed into the analytics reports available in the Squarespace dashboard, helping them understand traffic patterns and adjust content or landing pages accordingly.
Does it require consent?
ss_cvr is classified as a statistics (analytics) cookie and is not strictly necessary for the site to function. Under the ePrivacy Directive (transposed in Romania as Law 506/2004) and the GDPR, placing it requires the visitor's prior, informed, and freely given consent.
- The site owner must disclose it in the cookie policy under the correct category (statistics).
- The cookie must not be set before the visitor accepts the "statistics" category in the consent banner.
- Refusing consent must not block access to the site's core content.
How to block or delete ss_cvr
A visitor can delete or block ss_cvr directly from their browser settings (Chrome, Firefox, Safari, Edge) under per-site cookie management, or by using private/incognito browsing mode.
For site owners, automatic blocking until consent is given is handled by a CMP such as CookieFix, which stops statistics-category scripts (including those related to ss_cvr) until the visitor explicitly accepts that category in the banner.
Frequently asked questions
No, it is an analytics cookie used for traffic and conversion statistics; it does not contain sensitive data such as passwords or financial information.
Its typical duration is 2 years, after which it expires automatically unless renewed by a later visit to the same site.
Yes, as a statistics cookie it requires the visitor's prior consent under the GDPR and ePrivacy rules applicable in Romania.
The site continues to function normally; Squarespace simply won't be able to collect analytics data for that visit.