What is the receive-cookie-deprecation cookie?
receive-cookie-deprecation is a cookie associated with Google's Privacy Sandbox initiative, through which Chrome tests the effects of phasing out third-party cookies on the online advertising ecosystem. It is set by Google domains (for example in connection with Google Ads services) when a browser or site participates in these experiments.
It typically appears on sites running Google Ads, Google Marketing Platform, or other integrated Google advertising scripts, particularly during the transition period in which Chrome tests alternatives to classic third-party cookies.
What data it stores
The cookie generally stores a technical marker indicating participation in third-party cookie deprecation testing, used by Google to report on and analyze advertising behavior during this transition. The exact value format is not publicly documented in detail by Google.
Data collected through this mechanism may be transmitted to Google servers to measure the impact on ad delivery and performance.
What it is used for
For Google, this cookie helps evaluate how the removal of third-party cookies affects ad auctions, targeting, and conversion measurement, feeding data into the development of Privacy Sandbox solutions.
For the website administrator, its presence usually indicates that Google advertising scripts participating in these tests are embedded on the site; it provides no direct benefit to the site itself but serves Google's advertising ecosystem.
Does it require consent?
Because it relates to advertising and tracking, receive-cookie-deprecation falls under the marketing category in CookieFix's classification. Under the GDPR and the ePrivacy Directive, this type of cookie requires the visitor's prior consent before it can be placed.
- Site administrators must disclose it in their cookie policy, under the marketing/advertising category.
- The script that generates it must be blocked until explicit consent is obtained.
- Visitors must be able to refuse or withdraw consent as easily as they grant it.
How to block or delete receive-cookie-deprecation
A visitor can delete or block this cookie via browser settings (Chrome, Edge, Firefox, etc.), through the site data and cookie management section, or by disabling Privacy Sandbox features directly in Chrome (Settings → Privacy and security → Ad privacy).
For site administrators, the most practical approach is using a CMP such as CookieFix, which automatically blocks the Google scripts associated with this cookie until the visitor consents to the marketing category, preventing it from being placed without a legal basis.
Frequently asked questions
It's a Google cookie related to Chrome's Privacy Sandbox testing of third-party cookie deprecation, used in online advertising contexts.
Yes, since it is classified as a marketing/tracking cookie, it requires the visitor's prior consent before being set.
The typical reported duration is 6 months, though this can vary depending on context and configuration.
You can use a CMP like CookieFix, which automatically blocks the Google script until the visitor accepts the marketing category.