What is the moove_gdpr_popup cookie?
moove_gdpr_popup is an HTTP cookie created by the "GDPR Cookie Compliance" plugin, developed by Moove Agency for WordPress. The plugin displays a consent banner to visitors and uses this cookie to remember their interaction with that pop-up.
The cookie appears as soon as a visitor loads a WordPress site running the GDPR Cookie Compliance plugin, regardless of whether they accept, decline, or simply dismiss the banner.
What data it stores
The cookie stores information about the state of the consent pop-up (for example, whether it has been shown or closed by the user). The exact value format can vary between plugin versions and is not publicly documented in detail.
The data is stored locally in the visitor's browser and read by the plugin's script running on that site; it is not sent to external Moove Agency servers.
What it is used for
The cookie's purpose is purely functional: it lets the plugin know whether the consent banner needs to be shown again on a later visit, or whether the user's interaction with it has already been recorded. In practice, this avoids re-displaying the same pop-up on every page load.
Does it require consent?
In CookieFix's classification, moove_gdpr_popup falls under strictly necessary cookies, since it supports the operation of the consent mechanism itself, as required under the ePrivacy Directive (transposed in Romania via Law 506/2004). Strictly necessary cookies do not require prior consent, but the site operator must still disclose them, with purpose and duration, in the cookie policy.
- No visitor acceptance is required for it to be set.
- It must be explicitly listed in the site's published cookie policy.
- The site operator should verify the plugin is configured correctly and that no additional, undisclosed data is being stored.
How to block or delete moove_gdpr_popup
A visitor can delete or block this cookie from their browser settings (for example, the "Privacy and security" section in Chrome or Firefox), though blocking it may cause the consent banner to reappear on every visit.
For site operators, since this cookie is strictly necessary, it does not need to be blocked before consent. A CMP like CookieFix still handles this cookie type correctly, letting it function immediately while automatically blocking scripts in the statistics and marketing categories until the visitor gives consent.
Frequently asked questions
It's a technical cookie set by the WordPress GDPR Cookie Compliance plugin, tracking whether the consent banner has been shown to a visitor.
No, it's classified as strictly necessary because it supports the consent mechanism itself; it must still be disclosed in the cookie policy.
Its typical duration is 1 year, after which it expires automatically from the browser unless renewed by a new interaction.
The site's consent banner may reappear on every visit, since the plugin can no longer remember the user's previous choice.