What is the hs cookie?
"hs" is a first-party cookie placed by Wix's infrastructure on any website built and hosted with this platform. It appears automatically on the first page load, as soon as the site loads in the browser, regardless of any visitor action.
It is not tied to a single specific feature — it belongs to the set of technical cookies Wix uses to keep a browsing session working correctly during a visit.
What data it stores
The "hs" cookie typically stores a technical identifier or a state marker linked to the visitor's current session on the site. The exact value format is not publicly documented by Wix and may vary; it is not designed for long-term tracking of the individual.
The data is sent to Wix's servers, the provider hosting and running the site, to keep the technical session functioning.
What it is used for
Its main purpose is technical session support: Wix uses this type of cookie to maintain continuity between successive requests made by the same visitor during a visit (for example, correctly loading pages and site components).
For the site owner, this cookie's presence means some core Wix platform functions (correct page rendering, session stability) rely on it.
Does it require consent?
In CookieFix's classification, "hs" falls under necessary (strictly necessary). Under the ePrivacy Directive (implemented in Romania via Law 506/2004) and the guidance of the Romanian data protection authority (ANSPDCP), cookies strictly necessary for a site's technical operation do not require prior visitor consent.
Even though no consent is required, the site owner must still list it in the cookie policy, along with its purpose and provider (Wix), to meet GDPR transparency obligations.
How to block or delete hs
Visitors can delete or block this cookie at any time from browser settings (Chrome, Firefox, Edge, Safari – the site data/cookie management section), although blocking it may affect the normal functioning of the Wix site.
- Manual deletion: from the browser's privacy settings, for that specific domain
- Permanent blocking: via the browser's options to block third-party or all cookies
Since it is strictly necessary, site owners are not required to block it via a consent banner; however, a CMP like CookieFix automatically blocks non-essential cookies (statistics, marketing) until consent is given, while letting technical cookies like "hs" run unaffected.
Frequently asked questions
No, since it's classified as strictly necessary for the site's technical operation, it doesn't require prior consent under ePrivacy, but it must be listed in the cookie policy.
Its typical duration is session-based, meaning it's automatically deleted when the visitor closes the browser or tab.
The Wix site may malfunction or certain pages/components may fail to load correctly, since the cookie supports the technical session.
No, its purpose is technical and functional, not marketing or ad profiling.