What is the _tt_enable_cookie cookie?
This cookie is placed by TikTok when a website integrates the TikTok Pixel, a TikTok social widget, or other TikTok-provided scripts for advertising and analytics purposes. It typically appears as soon as the TikTok code loads on the page, regardless of whether the visitor has a TikTok account.
It is commonly found on online stores and websites running TikTok Ads campaigns, used to connect website visits with activity on the TikTok platform.
What data it stores
The cookie generally stores an identifier or a technical flag related to the activation state of TikTok tracking on that domain. TikTok does not publicly document the exact value format, and it may vary depending on the pixel configuration.
Data collected through this cookie is sent to TikTok's servers (operated by ByteDance) and combined with other signals, such as device identifiers or on-site events, to build advertising-relevant user profiles.
What it is used for
The main purpose is to allow TikTok and the hosting website to track visitor actions (page views, add-to-cart events, completed purchases) and associate them with TikTok accounts or sessions.
For the website owner, this data supports conversion measurement for TikTok Ads campaigns, targeting optimization, and the creation of custom or lookalike audiences for retargeting.
Does it require consent?
This cookie is classified as marketing (advertising/tracking), since it involves tracking visitor behavior for advertising purposes on a third-party domain (TikTok/ByteDance).
- Under GDPR and Law 506/2004 (Romania's transposition of the ePrivacy Directive), it requires the visitor's prior, explicit consent.
- Website owners must disclose it in their cookie policy, listing the correct category, provider (TikTok), and duration.
- The TikTok Pixel script should not load before consent is obtained for the marketing category.
How to block or delete _tt_enable_cookie
Visitors can delete or block this cookie through their browser settings (Chrome, Firefox, Safari, Edge – per-site cookie management) or by declining the marketing category in the site's consent banner.
For website owners, a consent management platform (CMP) such as CookieFix can automatically block TikTok scripts (including this cookie) from loading until the visitor grants consent for the marketing category, preventing the cookie from being set prematurely.
Frequently asked questions
It is a marketing cookie set by TikTok, used to track visitors for advertising purposes and to measure TikTok Ads campaign performance.
It does not store sensitive data like passwords, but it is considered a form of online tracking, which is why it falls under GDPR and requires consent.
Its typical duration is around 13 months, after which it expires automatically unless renewed by a new visit or interaction.
Yes, since it is a marketing/tracking cookie, it requires the visitor's prior consent before being set, in line with GDPR and Law 506/2004.