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Marketing

_scsrid Cookie by Snapchat – What It Does

_scsrid is a session cookie set by Snapchat, typically via the Snap Pixel or embedded Snapchat login/share widgets on third-party websites. It links a browsing session to Snapchat's advertising tracking and is classified as a marketing cookie requiring prior consent.

Name
_scsrid
Provider
Snapchat
Category
Marketing
Type
HTTP cookie
Lifetime
Session
Consent
Yes, before it is set (GDPR / ePrivacy)

What is the _scsrid cookie?

_scsrid is an HTTP cookie associated with Snapchat (Snap Inc.) services, commonly found on websites that integrate the Snap Pixel, Snapchat login buttons, or content-sharing widgets for the platform.

The cookie is typically set as soon as the Snapchat script loads on a page, regardless of whether the visitor has an active Snapchat account, and is used to recognize the current browsing session in relation to Snapchat's advertising activity.

What data it stores

It stores a session identifier generated by Snapchat, used to correlate site visits with events sent to Snap's advertising platform. The exact value format is not publicly documented and may vary; no assumptions should be made about its structure or content.

Data collected through this cookie is transmitted to Snap Inc. servers, which may be hosted or operated outside the European Economic Area, depending on the provider's contractual setup.

What it is used for

From Snapchat's perspective, this cookie helps measure the effectiveness of advertising campaigns run on the platform (Snap Ads) and attribute conversions resulting from interactions with Snapchat ads.

For the site owner, this cookie supports reporting on the performance of marketing campaigns run through Snapchat and, in some setups, can help build custom audiences for retargeting purposes.

Does it require consent?

In CookieFix's classification, _scsrid falls under the marketing category. Under the ePrivacy Directive (as transposed in Romania via Law 506/2004) and GDPR, this type of cookie cannot be placed before the visitor gives explicit consent.

  • The site owner must disclose the cookie in the cookie policy, listing the provider, purpose, and actual duration.
  • The Snapchat script that sets _scsrid must only load after consent is given, not beforehand behind a visually blocked banner.
  • Consent must be as easy to withdraw as it was to give.

How to block or delete _scsrid

Visitors can delete or block _scsrid through their browser settings (Chrome, Firefox, Edge, Safari), via per-site cookie management, or by rejecting the marketing category directly in a consent banner, if one is present.

For site owners, a CMP like CookieFix can automatically block Snapchat scripts (including those that set _scsrid) from loading until the visitor explicitly accepts the marketing category, reducing the risk of non-compliant tracking cookie placement.

Frequently asked questions

It's a session cookie set by Snapchat to track advertising-related interactions when a website integrates the Snap Pixel or other Snapchat tools.

Yes, as a marketing/tracking cookie it requires prior consent under GDPR and the ePrivacy rules as implemented in Romania and the EU.

It's a session cookie, meaning it typically expires when the browser is closed, though actual duration can vary by implementation.

You can reject the marketing category in a GDPR-compliant consent banner or manually block cookies through your browser settings.

Updated 8 September 2026 · Information comes from the provider’s public documentation and CookieFix scans; it is not legal advice.