What is the _lo_bn cookie?
_lo_bn is an HTTP cookie associated with Lucky Orange, a behavioral analytics platform used by site owners to understand how visitors navigate (heatmaps, session recordings, conversion funnels).
The cookie is set automatically by the Lucky Orange tracking script when it loads on a page, typically on the visitor's first interaction with the site, if the widget runs without restrictions.
What data it stores
The cookie typically stores an identifier or a technical flag related to the visitor's session status (for example, whether they were recently detected on the site). Lucky Orange does not publicly document the exact value format, and it may vary.
The data is sent to Lucky Orange's infrastructure and used to correlate sessions and events within their analytics tools.
What it is used for
Its main purpose is to help the Lucky Orange script distinguish new visitors from returning ones within the short one-day window, information later used in traffic reports, session segmentation, and heatmap interpretation.
For the site owner, this data feeds into visitor behavior statistics, though it is not strictly necessary for the technical functioning of the site.
Does it require consent?
In CookieFix's classification, _lo_bn falls under the statistics (analytics) category. Under GDPR and the ePrivacy Directive (transposed in Romania via Law 506/2004), statistics cookies are not strictly necessary, so the Lucky Orange script must not load before the visitor gives explicit consent.
- The site owner must disclose this cookie in the cookie policy.
- Prior, separate consent must be obtained for this category.
- Declining consent must actually block the Lucky Orange script, not just hide the banner.
How to block or delete _lo_bn
A visitor can manually delete or block the _lo_bn cookie via browser settings (Chrome, Firefox, Edge, Safari – per-site cookie management) or by using tracking-script blocking extensions.
For site owners, the correct approach is to automatically block the Lucky Orange script before consent, using a CMP like CookieFix, which prevents the script from loading until the visitor accepts the statistics category.
Frequently asked questions
Yes, since it is classified as a statistics cookie, it requires the visitor's prior consent under GDPR and ePrivacy.
Its typical duration is 1 day, after which it expires and is reset on the next visit.
It uses it to distinguish new visitors from returning ones within its analytics tools (heatmaps, session recordings).
By using a CMP that stops the Lucky Orange script until consent is given, or by manually deleting it from browser settings as a visitor.